Lotus capital management
Lotus Capital is a hedge fund focusing on helping individuals with their financial and retirement goals.
The plan is to create a brand that’s simple and expressing the cultural background of the founder as well as promote confidence in their clients.
After different explorations of typefaces, with collaboration with Lotus Capital, we landed on a simple typeface that felt conservative and strong without trying too hard. Different font styles were used to create variety.
The client wanted blue to be the standard color for their brand so a navy blue was chosen with gold foil hot-stamping of the logo.