Bike Night USA
Bike Night USA has been around for over 10 years and wanted to evolve their existing native website into a rich, personalized user experience. They wanted to create a mobile app for their audience.
The solution is to create a mobile app starting with IOS design and development. Designing within the budget limits leaves for future Android design and development.
Mobile App Design / UX Design
FOCUSING ON GOALS
BNU continues to have new members everyday. There is a large number of motorcyle enthusiasts and BNU had created an online community where they can share their passion. With a lot of travelers as their main audience, BNU thought it was time to create an mobile app since it seems to be the norm and removes the need to be on desktop.
EXPERIENCE STRATEGY AND VISION
BNU’s competitors focused on taking the pain out of the scheme, our vision was to help users get more pleasure out of it. We wanted to enable users to make the most of their experience at the events of interest.
MINIMIZE THE BAD
The first task was taking a closer look at the core of the existing website and database then focus on usability and convenience.
MAXIMIZE THE GOOD
There were opportunities to build a deep emotional connection with our users.
BRING COMMUNITY TOGETHER
We envisioned the motorcycle community coming together to share their passion and also contributions to their community.
How it works.
The goal was to make sure that, from the user-end on the front, the app wouldn’t be complicated at all. Similar to the BNU’s website, it just made sense. I went through an extensive process to simplify everything possible on the front-end UX to create an app that worked seamlessly.
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